SD Metro Magazine honors outstanding young leaders making an impact in San Diego County

SAN DIEGO, Calif., (September 7, 2022) - San Diego County Credit Union® (SDCCU®), one of Southern California’s largest locally-owned financial institutions, is proud to announce that SDCCU Senior Vice President of Business Development & Community Relations, Heather Diamond, was named among SD Metro Magazine’s Top 40 Under 40. The award recognizes outstanding young leaders who are positively impacting their organization and the San Diego community.
Diamond was selected in part for her leadership, and passionate commitment to positively impacting the
San Diego community through financial education, business development and community relations. Diamond has led an integrated effort to deliver financial resources to the community, and since 2020, Diamond and her team have presented more than 500 webinars to nearly 10,000 attendees on a variety of topics designed to improve financial health through SDCCU’s Financial Wellness Wednesdays program. She has led efforts to share additional knowledge through SDCCU’s enhanced blog and integrated marketing campaigns aligning with the Consumer Financial Protection Bureau to further educate the community on topics that broadly impact consumers. The credit union has grown to over $11.5 billion in assets and reached over 434,000 members, and Diamond’s leadership has greatly contributed to SDCCU’s growth and success. With her support, SDCCU remained a top national credit union and was voted BEST Credit Union for the 23rd consecutive year and for the 13th year in a row: BEST Financial Planner, BEST Mortgage Home Loan Provider and BEST Auto Loan Provider, as well as BEST Place to Work for the 9th year in The San Diego Union-Tribune Readers Poll.
“We are very proud that Heather was selected for this well-deserved honor,” said Teresa Campbell, SDCCU president and CEO. “During her time with SDCCU, Heather has made an extremely positive impact through her commitment to excellence and ability to elevate awareness of SDCCU through financial education, public relations and marketing communications. Her passion for her work is evident and we are grateful to have her as part of the SDCCU team.”
Diamond joined SDCCU as Business Development & Community Relations Manager in 2018, bringing with her nearly a decade of experience in marketing, business development and communications. She was promoted to Vice President, Business Development & Community Relations in 2021, and in 2022, elevated to Senior Vice President.

Diamond earned her master’s degree in Management from San Diego State University and her bachelor’s degree in Marketing from Colorado Mesa University. Her work has been acknowledged throughout her career with many awards including: 2022 Gold DotCOMM Award for the SDCCU Blog, 2022 Gold Stevie Award – Corporate Responsibility from the American Business Awards for SDCCU Stuff the Bus, an annual campaign that provides school supplies to students in need, 2021 MarCom Award for Financial Wellness Wednesdays, 2021 Dora Maxwell Award by the Credit Union National Association for SDCCU Stuff the Bus, 2020 and 2018 MarCom Award for SDCCU Stuff the Bus, 2019 Community Business Leader Award by Orange County LGBT Pride, Orange County Business Journal, 2019 Guinness World Record: Most Paper Shredded in 8 Hours at the SDCCU Super Shred Event, 2018 Spirit of Stonewall Awards by San Diego LGBT Pride, 2018 North San Diego Business Chamber Award and MAC (Marketing Association of Credit Unions) awards for SDCCU Stuff the Bus.

SDCCU is one of the nation’s top credit unions, proudly serving the financial needs of customers in Southern California counties including Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura. SDCCU has assets of $11.5 billion, more than 434,000 customers, over 40 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU mobile banking, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. For more information, visit
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