San Diego Business Journal honors standout leaders making an impact in San Diego County

SAN DIEGO, Calif., (May 31, 2024) San Diego County Credit Union® (SDCCU®), one of Southern California’s largest locally-owned financial institutions, is proud to announce that SDCCU Senior Vice President of Marketing, Keisaku Yogi, was named among San Diego Business Journal’s 2024 Asian Pacific Islander Leaders of Influence for the second year in a row. The award recognizes outstanding leaders who are positively impacting their organization and the San Diego community.

Yogi was recognized and selected for his leadership and avid commitment to positively impacting the
San Diego community through his work. Since joining SDCCU in 2013, Yogi has been instrumental in expanding marketing activities to elevate the awareness of SDCCU and contribute to the organization’s success. The credit union has grown to over $13 billion in assets and reached over 437,000 members, both of which have nearly doubled during his time with SDCCU.

“We are delighted that Keisaku was selected and recognized once again for this honor,” said Teresa Campbell, SDCCU president and CEO. “Over the past eleven years, Keisaku has made a tremendous impact through his commitment to excellence and ability to elevate the awareness of SDCCU within the communities we serve. We are thankful to have him as a valued part of our SDCCU team.”  

Yogi has experienced many achievements over the course of his career and has quickly risen through the ranks of the marketing department and leadership within the credit union. With over a decade of financial industry marketing experience, he is responsible for leading the department’s strategic planning, brand, marketing and media relations activities to elevate awareness and drive growth and success for SDCCU. Yogi’s contributions have helped propel SDCCU to being voted BEST Credit Union for the 24th consecutive year. Yogi’s work has earned notable recognition, including two 2024 Hermes Creative Awards for SDCCU’s Stuff the Bus and inaugural Lift of Literacy campaigns, a 2023 Gold Stevie Award for SDCCU’s Stuff the Bus campaign, a 2023 Gold DotCOMM Award for SDCCU’s Weathering the Financial Storm Video and SDCCU being named one of Forbes Top 5 Best-in-State Credit Unions. Yogi holds a BS – Marketing and Finance from New York University.

SDCCU is one of the nation’s top credit unions and ranked a top five credit union in California by Forbes. SDCCU proudly serves the financial needs of customers in Southern California counties, including Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura. SDCCU has assets of over $13 billion, more than 437,000 customers, over 40 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU mobile banking, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Membership required. Equal Housing Opportunity. NMLS #580585. For more information, visit