SD Metro Magazine honors outstanding young leaders making an impact in San Diego County

SAN DIEGO, Calif., (June 18, 2024) – San Diego County Credit Union® (SDCCU®), one of Southern California’s largest locally-owned financial institutions, is proud to announce that SDCCU Senior Vice President of Business Development & Community Relations, Heather Diamond, was named among SD Metro Magazine’s Top 40 Under 40. The award recognizes outstanding young leaders who are positively impacting their organization and the San Diego community.

Diamond was selected for her leadership and passionate commitment to positively impacting the
San Diego community through financial education, business development and community relations.
In 2023, Diamond led SDCCU’s launch of its inaugural Lift Up Literacy book drive campaign, in partnership with the San Diego County Library (SDCL), to promote literacy throughout San Diego County. The campaign collected 11,058 books to help increase access to reading through SDCL’s 33 branches, five kiosks and Free Little Libraries. SDCCU also helped raise over $483,972 for Rady Children’s Hospital during the iHeart Rady Children’s Giveathon in December 2023 where Diamond and a team of SDCCU employees were in studio answering phones during the Giveathon. Diamond has also led an integrated effort to deliver financial resources to the community, and since 2020, Diamond and her team have presented more than 750 webinars to nearly 15,000 attendees on a variety of topics designed to improve financial health through SDCCU’s Financial Wellness Wednesdays program.

The credit union has reached over 437,000 members, and Diamond’s leadership has greatly contributed to SDCCU’s growth and success. With her support, SDCCU remained a top national credit union and was voted BEST Credit Union for the 24rd consecutive year and for the 14th year in a row: BEST Financial Planner and BEST Mortgage Home Loan Provider, as well as BEST Place to Work and BEST Auto Loan Provider for the 10th year in The San Diego Union-Tribune Readers Poll.

“We are very proud that Heather has once again been selected for this well-deserved honor,” said Teresa Campbell, SDCCU president and CEO. “Heather has made and continues to make an extremely positive impact on SDCCU and the entire community through her innovative ideas and commitment to excellence. We are incredibly grateful to have her as a core member of the SDCCU team.”

Diamond joined SDCCU as Business Development and Community Relations Manager in 2018, bringing with her nearly a decade of experience in marketing, business development and communications. She was promoted to Vice President, Business Development and Community Relations in 2021, and in 2022, elevated to Senior Vice President.

Diamond earned her master’s degree in Management from San Diego State University and her bachelor’s degree in Marketing from Colorado Mesa University. Her work has been acknowledged throughout her career with many awards including: SDCCU being named one of Forbes Top 5 Best-in-State Credit Unions, a 2024 Platinum Hermes Creative Award for SDCCU Stuff the Bus, an annual campaign that provides school supplies to students in need, a 2024 Gold Hermes Creative Award for Lift Up Literacy, a Bronze 2024 American Advertising Award for the Stuff the Bus campaign, a 2024 Gold Stevie Award for Stuff the Bus for the third consecutive year, a 2024 Silver Stevie Award for Lift Up Literacy, 2022 Gold DotCOMM Award for the SDCCU Blog, 2022 Gold Stevie Award – Corporate Responsibility from the American Business Awards for SDCCU Stuff the Bus, 2021 MarCom Award for Financial Wellness Wednesdays, 2021 Dora Maxwell Award by the Credit Union National Association for SDCCU Stuff the Bus, 2020 and 2018 MarCom Award for SDCCU Stuff the Bus, 2019 Community Business Leader Award by Orange County LGBT Pride, Orange County Business Journal, 2019 Guinness World Record: Most Paper Shredded in 8 Hours at the SDCCU Super Shred Event, 2018 Spirit of Stonewall Awards by San Diego LGBT Pride, 2018 North San Diego Business Chamber Award and MAC (Marketing Association of Credit Unions) awards for SDCCU Stuff the Bus.

SDCCU is one of the nation’s top credit unions and ranked a top five credit union in California by Forbes. SDCCU proudly serves the financial needs of customers in Southern California counties, including Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura. SDCCU has assets of over $13 billion, more than 437,000 customers, over 40 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU mobile banking, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Membership required. Equal Housing Opportunity. NMLS #580585. For more information, visit
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