Founded in 1938 on the principle that people come first and profits second, we believe our forward-thinking approach to the financial industry is what propelled SDCCU to become San Diego’s largest locally-owned financial institution and BEST Credit Union
SDCCU is proud to support over 75 non-profit organizations each year throughout San Diego, Riverside and Orange counties. Our partnerships with these philanthropies allow us to help shape the lives of those in our communities through volunteerism, financial support and creating public awareness. Since its inception in 2005, our biggest annual event was the San Diego County Credit Union Poinsettia Bowl. After 12 years, the final game was played in December 2016. $1 from every ticket sold to the game was donated to a local non-profit, resulting in thousands of dollars given to charities and helping to improve the lives of countless individuals. In addition, the Poinsettia Bowl generated $100 million for the local economy. We are incredibly proud of this impact and look forward to continuing this support as the title sponsor of the San Diego County Credit Union Holiday Bowl
. SDCCU is committed to serving our customers’ financial needs and giving back to our local communities.
of a non-profit or community event.
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¹Study conducted by the San Diego State University Center for Hospitality and Tourism Research.