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San Diego County Credit Union’s Nathan Schmidt named a Credit Union Rock Star by the Credit Union National Association
10/09/2015 12:00 a.m.
Nathan Schmidt, executive vice president of marketing and business development at SDCCU, was named a 2015 Credit Union Rock Star by the Credit Union National Association. The awards program recognizes those who demonstrate outstanding innovation and creativity in their chosen fields—and by doing so have made the credit union movement a better, more interesting place.
Schmidt received his designation as a Credit Union Rock Star largely for his impressive work as part of the leadership team at SDCCU, overseeing strategic planning, marketing, product development, business development, community and media relations. Since Schmidt joined SDCCU in 2011, the credit union has experienced a 40 percent increase in membership reaching 298,000 members and $7 billion in assets. Additionally, the credit union has realized a more than 200 percent growth in both Facebook fans and Twitter followers. A report by Shastic shows SDCCU as the second most popular California credit union on Facebook. SDCCU Facebook followers grew by 98%, nearly doubling the past year alone.
“Nathan is a Credit Union Rock Star and continues to raise the bar on creativity, strategy and execution in the credit union movement. Whether he’s implementing a marketing campaign or sponsoring a community organization or event, his ideas are big and his thought process is innovative,” said SDCCU President and CEO Teresa Halleck. “He understands how every project impacts each one of the functions he oversees as well as the overall strategic business goals. This approach materializes into an execution that leverages all resources to maximize results and awareness of SDCCU.”
Schmidt has greatly contributed to SDCCU’s growth and success, which includes: propelling their position to a top credit union in the nation and; recently being voted by readers of the San Diego Union-Tribune as BEST Credit Union for the 16th consecutive year, BEST Auto Loan Provider for the second year and for the 6th year in a row: BEST Financial Planning, BEST Mortgage Home Loan Provider and BEST Place to Work.
Schmidt has earned notable recognition for his accomplishments and leadership in the time he has been with SDCCU. In 2014, SDCCU was named Brand of the Year by SDX, San Diego’s premiere marketing association, and Schmidt is currently a finalist for the 2015 Brand Professional of the Year. He was selected by SD Metro Magazine for the "40 Under 40" award. The honor signifies that Schmidt is one of the San Diego community's top 40 business professionals under the age of 40. He was also named as a “Trailblazer 40 Below” by the Credit Union Times, recognizing young credit union executives who are working at warp-speed to better the future of the credit union industry. Schmidt was also selected as a finalist for the inaugural “Marketing Executive of the Year” award by the San Diego Business Journal and winner of the Young Influential award by the San Diego Daily Transcript.
Schmidt has a Bachelor’s degree from California State University, Sacramento, and a Master’s in Business Administration from Saint Mary’s College of Moraga, Calif. He also taught courses at the University of Phoenix for such classes as Marketing, Business Management, Public Relations, Ethics, Business Strategy and Innovation for a Competitive Advantage. He serves on the Board of Directors of the San Diego Bowl Game Association (SDBGA), whose mission is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation’s most exciting bowl games and festivals of events. Schmidt is also active in the financial services industry serving as a board member of the California Credit Union League, San Diego and Imperial Chapter.
San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $7 billion, over 298,000 customers, 38 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU Mobile Deposit, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. Equal Opportunity Employer. For more information, visit www.sdccu.com.