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San Diego County Credit Union opens new Balboa/Genesee Branch in San Diego

Breakthrough banking products now easily accessible in one of San Diego’s highest populated communities

12/15/2014 12:00 a.m.

SDCCU recently opened its newest branch located in one of San Diego’s most highly populated communities. The new Balboa/Genesee Branch is located at 5407 Balboa Avenue, San Diego, in a retail center at one of San Diego’s busiest intersections, Balboa Avenue and Genesee Avenue. 

The new branch offers loan and new account stations, teller windows and an exterior ATM that takes deposits and distributes $1, $5 and $20 bills. The branch is open convenient hours, Monday through Thursday from 9 a.m. to 5 p.m., Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 4 p.m.
“Our new branch location creates higher visibility for SDCCU in San Diego’s Clairemont community, which is one of San Diego’s most highly populated communities,” said SDCCU President and CEO Teresa Halleck. “We are extremely excited about our new Balboa/Genesee Branch and look forward to providing greater access to SDCCU’s breakthrough banking products and services to the tens of thousands of local residents.”
The official Grand Opening celebration of the Balboa/Genesee Branch is set for Dec. 16 at 3 p.m. The celebration, which is open to the public, will include refreshments, entertainment and raffle prizes, including the opportunity to win a $500 Visa® gift card.
The Balboa Mesa retail center first opened in 1969 and has undergone a $14 million refurbishment during the past year by its owner, Regency Centers (NYSE: REG), a national owner, operator and developer of high-quality neighborhood and community shopping centers. The company’s portfolio of 332 retail properties encompasses more than 43.9 million square feet. Regency has developed 215 shopping centers since 2000, representing an investment at completion of more than $3 billion.
San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $6.7 billion, over 276,000 customers, more than 30 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU Mobile Deposit, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. Equal Opportunity Employer. For more information, visit

San Diego County Credit Union® was founded on the principle that people come first and profits second. This forward-thinking approach in the banking industry has propelled SDCCU® to become San Diego’s BEST Credit Union and largest locally-owned financial institution. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU serves customers nationwide with 30,000 surcharge-FREE CO-OP ATMs and 43 branch locations in San Diego, Riverside and Orange counties. Open an account today.

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