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San Diego County Credit Union’s radio advertising campaign garners award
10/23/2013 12:00 a.m.
San Diego County Credit Union (SDCCU), San Diego’s largest locally-owned financial institution, has received a 2013 Effective Advertising on Radio (EAR) award from the San Diego Radio Broadcasters Association (SDRBA), a local industry trade group that promotes the use of radio as an advertising medium. SDCCU was recognized for a radio advertising campaign that increased mobile deposits and new checking accounts.
The campaign, dubbed “The Therapist,” ran from March to November 2012 with 30-second ads heard on nearly two dozen local stations. Ad agency NYCA, of San Diego, spearheaded the campaign.
“The strategy with our marketing efforts is to reinforce our market-leading position with breakthrough banking service and products, and to differentiate ourselves in contrast to the mega-size banks,” said San Diego County Credit Union President & CEO Teresa Halleck. “This radio campaign was very successful at reminding consumers that superior products and services are available at SDCCU.”
“Radio offers the opportunity to deliver a message that brings measurable results to advertisers,” said Sharon Massey, SDRBA executive director. “We salute SDCCU for their success with this ambitious campaign.” Massey said EAR award entries are judged by a panel of radio professionals who evaluate commercials based on tangible results, as well as outstanding creative, writing and production.
San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $6.3 billion, more than 250,000 customers, more than 30 convenient branch locations and 30,000 surcharge-FREE ATMs. From FREE Checking with eStatements and SDCCU Mobile Deposit, to home and auto loans, Visa credit cards, money market accounts and business banking services, including commercial real estate loans. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. Federally insured by NCUA and is an equal housing lender. For more information, visit www.sdccu.com.