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San Diego County Credit Union holds student competition to create advertising commercial

iVIE SDCCU Redeye Competition will provide scholarships to local teachers and students

3/28/2014 12:00 a.m.

SAN DIEGO, Calif., (March 28, 2014) -- San Diego County Credit Union® (SDCCU®), San Diego’s largest locally-owned financial institution, is teaming up with the San Diego County Office of Education to hold the  Innovative Video in Education® (iVIE®) SDCCU Redeye Competition. The Competition will feature student/teacher teams tasked with creating an advertising commercial for SDCCU over a 36-hour period. The winning commercial will air on television and each member of the winning team will be awarded a $500 scholarship.
“We are proud to support the San Diego County Office of Education and their efforts to promote technology and innovation in the classroom. The iVIE SDCCU Redeye Competition presents a unique opportunity for high school students to not only showcase their talent but to begin building their portfolio for college and beyond,” said SDCCU President and CEO Teresa Halleck.
Here’s how it works: Filmmaking teams (comprised of five or less students and one teacher) have just one weekend to make a 30 second SDCCU commercial. All creativity—shooting, editing and adding a musical soundtrack—must occur in a 36-hour period beginning Saturday morning at 8 a.m. on April 12 and ending on Sunday evening at 8 p.m. on April 13. There are three parts to the competition:

  • Part 1: Deadline extended: Commercial scripts and necessary entry forms must be submitted by April 4, 2014;
  • Part 2: iVIE SDCCU Redeye Competition will be begin at 8 a.m. on April 12, 2014 at the SDCOE South County Regional Education Center, located at 800 National City Blvd., National City, CA 91950;
  • Part 3: One team will be named the iVIE SDCCU Redeye Competition Winner at the iVIE Awards on May 6, 2014.
For the complete competition details, visit

For the fifth consecutive year, SDCCU is proud to be the presenting sponsor of the annual iVIE awards that will honor elementary, middle and high school students for their original video work. The award ceremony will be held on May 6 at the San Diego Civic Theatre in Downtown San Diego. The event is expected to draw more than 1,200 students, parents, teachers and supporters. For more event information, visit

San Diego County Credit Union® was founded on the principle that people come first and profits second. This forward-thinking approach in the banking industry has propelled SDCCU® to become San Diego’s BEST Credit Union and largest locally-owned financial institution. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU serves customers nationwide with 30,000 surcharge-FREE CO-OP ATMs and 43 branch locations in San Diego, Riverside and Orange counties. Open an account today.

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