Nathan Schmidt, EVP, San Diego County Credit Union named 2017 Marketing Professional of the Year

CUNA Marketing & Business Development Council's Marketing Professional of the Year Award recognizes and honors an individual who exemplifies excellence in credit union marketing

We are proud to announce that SDCCU Executive Vice President of Marketing and Business Development Nathan Schmidt was named the 2017 Marketing Professional of the Year by the CUNA Marketing & Business Development Council. The national award program recognizes and honors an individual who exemplifies excellence in credit union marketing. 

Schmidt was selected by a panel of judges for his passion for credit unions, along with his leadership, creativity and successful marketing initiatives that have made a tremendous impact with the people, projects and communities he has touched. The award was presented to Schmidt during a special ceremony on March 31 at the CUNA Marketing & Business Development Council’s 24th annual conference in San Antonio, Texas. According to the Council, the Marketing Professional of the Year award is one of the most prestigious awards celebrated during the evening, given only to those of the highest caliber who have demonstrated long-term excellence and a life-long commitment to the credit union industry. SDCCU also received three 2017 Diamond Awards for radio and outdoor advertising, which recognizes and rewards creative excellence and outstanding results in credit union marketing.
“On behalf of everyone at SDCCU, we are incredibly proud of Nathan and this prestigious accomplishment that is so well deserved,” said Teresa Halleck, SDCCU president and CEO. “Nathan’s passion and commitment to continually raising the bar on creativity, service, strategy and execution has greatly elevated the SDCCU brand, resulted in exponential growth for the credit union and impacted the overall industry. We are so fortunate to have someone of his caliber as part of our leadership team.”
Schmidt has greatly contributed to SDCCU’s growth and success, which includes: propelling their position to a top credit union in the nation and; being voted by readers of TheSan Diego Union-Tribune as BEST Credit Union for the 17th consecutive year, BEST Auto Loan Provider for the second year and for the 7th year in a row, BEST Financial Planning and BEST Mortgage Home Loan Provider.
Schmidt has earned notable recognition for his accomplishments and leadership in the time he has been with SDCCU. In 2015, he was named a Credit Union Rock Star by CUNA. He was also named Brand Professional of the Year by SDX, San Diego’s premiere marketing association, the organization that recognized SDCCU as Brand of the Year in 2014. He was selected by SD Metro Magazine for the "40 Under 40" award. The honor signifies that Schmidt is one of the San Diego community's top 40 business professionals under the age of 40. He was also named as a “Trailblazer 40 Below” by the Credit Union Times, recognizing young credit union executives who are working at warp-speed to better the future of the credit union industry. Schmidt was also selected as a finalist for the inaugural “Marketing Executive of the Year” award by the San Diego Business Journal and winner of the Young Influential award by the San Diego Daily Transcript.
Schmidt has a Bachelor’s degree from California State University, Sacramento, and a Master’s in Business Administration from Saint Mary’s College of Moraga, Calif. He serves on the Board of Directors of the San Diego Bowl Game Association (SDBGA), whose mission is to generate tourism, exposure, economic benefit and civic pride for San Diego and its citizens by producing the nation’s most exciting bowl game and festival of events. Schmidt is also active in the financial services industry serving as a board of governor for the California Credit Union League, San Diego and Imperial Chapter. He is also a Biz Kid$ Advisory Board Member. Biz Kid$ is a financial literacy program, supported by the National Credit Union Foundation, to educate kids about money and business.
San Diego County Credit Union is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $7.9 billion, over 344,000 customers, 41 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU Mobile Deposit, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Equal Housing Opportunity. Equal Opportunity Employer. For more information, visit