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SDCCU has sponsored the San Diego County Credit Union Poinsettia Bowl since its inception in 2005 to help our hometown thrive during a time when the region’s tourism industry is at its slowest.
Over the past 10 years, the San Diego County Credit Union Poinsettia Bowl has had a significant impact on San Diego. As the ONLY credit union across the country to sponsor a bowl game, San Diego County Credit Union (SDCCU) is often asked why we do it. For us, the answer is simple. The game is a holiday tradition here in San Diego, it gives back to a charitable cause, generates tourism, creates memorable experiences, generates tax dollars and impacts the local economy.
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