Save Your Wallet from Heartache this Valentine’s Day

By SDCCU , 11.02.2019 Financial Education
Person holding a bouquet of flowers in front of their face Save Your Wallet from Heartache this Valentine’s Day
We’ve all heard the expression “Love doesn't cost a thing.” But the reality is that sometimes celebrating Valentine’s Day with a loved one can be quite a costly adventure!

In 2019, the National Retail Federation (NRF), estimated Valentine’s Day spending to reach $19.6 billion. According to the NRF survey, US consumers are expected to spend an average of $143.56 on Valentine’s Day. The research also shows that this Hallmark holiday spending continues to increase year after year. Consumers are expected to spend in the following categories:
  • Jewelry - $4.7B
  • An Evening Out - $3.7B
  • Flowers - $2.0B
  • Clothing - $1.9B
  • Candy - $1.8 B
So what’s a lover to do? Here are some ideas to save your wallet from heartache this Valentine’s Day.

Plan Ahead
Have a conversation with your loved one on spending limits, or dinner plans – dining out can be crowded on actual Valentine’s Day. You may prefer an alternative date night or skip the holiday altogether. Also, instead of wasting money on flowers that will die and chocolates that will kill your New Year’s resolution diet, shop together for what you really want.

Get Creative
Let Pinterest be your guide to DIY Valentine’s gifts and cards with a lot of heart and emphasize thought over the dollar.

Cooking dinner together can be fun, romantic and delicious. Food NetworkTM offers plenty of recipes for Valentine’s Day dinner for two (or more).  Calm your culinary fears with portioned ingredients and a recipe from Blue Apron or Plated – they offer discount introductory offers, but make sure to read the fine print for subscriptions. Keeping it local, you can also order a Specialty Produce Farmers Market Box and add in local meats or fish and check their site for inspired recipes. You can also buy pizza dough from your local pizzeria and have fun with the toppings.

Buy Other Flowers
We all know that Valentine’s Day is the most expensive day to buy roses. Convey your feelings with other beautiful blooms. Check out this guide to flowers and their meaning. Save the delivery charge by delivering your bouquet in-person.

Use Credit Card Reward Points
If you can’t resist the urge to spend money on your loved one and succumb the Valentine’s madness, make sure you are at least getting rewards points out of purchase! The SDCCU® Visa® Signature offers 2 Signature Rewards points per $1 spent on net purchases. Better yet—use your SDCCU Visa Signature credit card year-round and purchase your Valentine’s gift with the points! Points can be redeemed for event tickets, gift cards, travel and merchandise. For more information, visit  

Most importantly, here’s one thing to remember when Cupid’s arrow strikes: Valentine’s Day should be a celebration of love – romantic love, family love and love of friends. Keep in mind that the best gift is love and it doesn’t need a fancy present to be expressed.

Other Ways to Save
  • Volunteer – Share the love!
  • Cooking Classes
  • Paint n Sip
  • Dance Lessons

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