Why do we sponsor the SDCCU Holiday Bowl?
The SDCCU Holiday Bowl is the only college football bowl game to have a credit union as a title sponsor. For us, the game is more than just a football game. As San Diego’s largest locally-owned financial institution, it’s an opportunity for us to help our hometown thrive. Each year, the game drives millions of dollars of revenue into the economy during a time when the region’s tourism industry is at its slowest.
In addition, it benefits a great cause. One dollar from every San Diego County Credit Union Holiday Bowl ticket sold will be donated to Biz Kid$
, a financial literacy program that teaches kids about money and business. Research shows that the average high school graduate lacks basic skills to manage personal finances, many young people experience difficulty balancing a checkbook and half of Americans live paycheck to paycheck. So, thank you for your attendance and helping students gain the skills they need for a successful financial future.
Check presentation to Biz Kid$ at the SDCCU Holiday Bowl
It's not big bank banking. It's better.™